Millennials and Generation Z are approaching the work in a fluid way, going beyond the eight-hour a day routine. They are taking a new approach to work, rejecting traditional schedules and opting for a more flexible, on-the-move career that allows them to work while travelling.
This new balance between work and exploration, is changing permanently the professional needs of these generations. Indeed, they are willing to travel constantly in exotic and distant places to collect experiences and to enrich their personal and social life. This desire of freedom is like an adventure dream that will never stop and it is leading to the sociology of errancy, as theoretical Michael Maffesoli defined it: a practice that refuses our social and economic system, in a search for elsewhere, that we can observe in the new tourism trends (exotic journeys, survival tours, weekend trips and migrations to start natural lifestyles).
The new media are easing the accessibility to these interactive experiences and they are helping workers to explore the new world and being open-minded.
Outsite San Diego
Digital Nomads are people that require only a laptop and a wi-fi connection to do their activities, with no longer limitations in the place they work in. In general, they benefit a lot from travelling across the world. Some of them have a regular home base and are part-time travelers, others choose long-term locations where to work and live. Some are alone, others are couples and sometimes they even bring the kids along. For them, work is no longer a place: life is a big adventure and merges with their private lives. Even if for an entrepreneur the pressure for results is constantly high, it is better to face it living in beautiful places, surrounded by people sharing the same philosophy.
According to this new social phenomenon, new hybrid places are born all across the world, where it is possible to work and live in communities designed for Digital Nomads. In San Diego, California, Outsite offers coworking spaces in a beachside house, with the chance to rent a bike for a little trip to downtown or to the beach. The services offered with the rental fee are a wi-fi connection, a cafeteria, a lounge room and single or multiple rooms, if spending the night there is needed.
In Europe, the Mutinerie Village is a rural villa located in the French country. Despite its bucolic and tech-free appearance, periodically the coworkers organize interesting digital workshops. Here people can sleep, work and eat food cooked with products grown onsite. Also a paradise like Bali, can be the perfect oasis for the Digital Nomads that are searching for a quiet place to build a new network. Two swimming pools, meeting rooms, private offices and open spaces, phone booths and a cafeteria are only few of the services offered by Outpost, a stunning place where people can go and get massages for free, when too stressed.
Mutinerie village
By observing these examples, it is easy to understand that Companies that operates in the furniture industry (office, residential and outdoor), must consider the enormous changes that are affecting our society, merging all the separations between private and working life. These inputs can lead to the development of new products, created to facilitate the life and the work of Digital Nomads, following them through their trips around the world. Level has started a research path on this topics, with the aim to imagine what will happen tomorrow: the new LevelHUB space is now open to students, professionals and Companies interested in this topics.