The Roman artist and illustrator creates the Level logo with her textures and bright colours, inaugurating the Level Extra cycle, a new format for all the cultural activities of the Valletta Brianza company.
What is Level Extra
Since its foundation, Level Office Landscape has combined its traditional production activity with numerous cultural and dissemination initiatives to create value not only for the company, but also in the local area. For this reason it was necessary to group all the projects under a single name, capable of speaking the language of the brand, integrating it with an extra touch, linked to art and design.
Thus was born Level Extra a brand that, starting from May 2024, will identify all the activities and events of the Valletta Brianza company. Among these, Design per tutti, an annual program characterized by a series of training meetings, in which highly topical issues ranging from design to art, from cinema to architecture, from fashion to neuroscience are addressed, involving exceptional speakers, professionals and experts who share their skills and experiences. The new edition will take place starting from May 8th, for four consecutive Wednesdays within LevelHUB.
Art & Office according to Level Office Landscape
In addition to Design per tutti, Level promotes the Art in the Office project which aims to make this discipline accessible to a special audience, that of its own company or factory. Through the installation of site-specific works of art in the workplace, the intent is to create a daily encounter with the pieces displayed in the offices, stimulating the creativity of those who live in the spaces every day. Finally, Earth art in schools will also be part of Level Extra, created with the aim of bringing students closer to contemporary art, through workshops, laboratories and the organization of events, the publication of books, articles and contemporary exhibitions.
Camilla Falsini Creates the Level Extra Logo
Thanks to the collaboration with numerous artists and street artists on the Italian scene, Level is able to propose unique events and integrate personalized artwork and site-specific artpieces into its office projects. From the deep professional respect towards Camilla Falsini, an internationally renowned artist and illustrator, the idea of personalizing the Level Extra logo was born, giving it a strong identity thanks to clear lines, stylized shapes and bright colors that distinguish the style of the creative Roman.
After classical studies and an illustration diploma at the IED in Rome, Camilla began her career as an illustrator collaborating with agencies, Italian and foreign publishing houses, large companies, newspapers and magazines. As an artist she created installations, large paintings, wall paintings or sculptures for various brands including Napapjiri, Fidenza Village, Lavazza, Michelin, NIKE and Eni. In 2020 she won, together with the WeAreJungle agency, the “Piazze Aperte” competition as part of the Clear – City LivEAbility by Redesign project, for the regeneration through tactical urban planning interventions of two squares in Milan.
She has published three illustrated books and was selected at the 2017 Bologna Book Fair. She has taken part in numerous collective exhibitions, street art festivals and in the MURo project, Urban Museum of Rome, creating a large wall for the GRAArt project. His outdoor murals are found in the most important Italian cities, while the internal murals are at the Ostello Madama in Milan, in companies and offices in Rome and Milan (including Bene Assicurazioni, designed by Level Office Landscape), in schools, playrooms and private homes.
Image courtesy Camilla Falsini